The reception theory has the ability to conform to
the similarities seen as normal and usual for the genre and the singer image. The
reception theory of this genre aim as male or female audience stereotypically
seen as black smokers and having dreads logs. The target audience is generally
with open mind and life experience people in order to reflect their ideas or
opinions. For example Bob Marley a reggae icon, has touch a wide range of
audience. The audience will be used to see him smoking weed and representing the
simplicity of life meaning. By related with world issues or perception of life
the singer will express his point of view which will involve meaningful word. Bob
Marley can denote the simplicity of life with it guitar and acoustic through
the reflect of its words and itself. different point of view Bob Marley can be seen as a great singer from people or a drug addicted from other.
The male gaze
Maria Carey: touch my body
Within a men heterosexual perceptive attracted by
the sex appeal of women. the male gaze theory is when women are sexualized regarding their body or sexy
clothes they may have only seeing as visual pleasure and attraction. Maria
Carey is seen as a sexual object for the audience in reason that the cloths and
the lyric that she use conform and reinforce the stereotype of women present in
the society. Reflecting the beautiful girls using her voice but her sex appeal
to sale, the audience can denote as not really clever, vain and concern with
their look and emotional which conform to the song that she sing. Maria Carey
sing most of the time love song or song which can visually attract the
audience. Even the title of her songs are relate to the image that she reflect
to the audience examples: touch my body, honey, thirsty or obsessed. the stereotype of women is expressed in this clip video with body language that she adopt which glamorous and diamond as connotation of rich but useless women.
Voyeurism
usher : u got it
within this video we are able to connote the connection that the actor want to have with it target audience. usher he seen as a sexual object for women and the clip is a good way to express the type of theory voyeurism. the customer have a understandable meaning when trying to reflect the actor and the impact he want to have. the white which symbolise purity and protection which usher denote from the first page below by caressing his girlfriend cheek. within some part of the clip we see usher without cloth this is a signification of body attraction for his target audience which is female young, teenage and some women. the relationship that he has within the story line because it can satisfy the audience expectation. the body language that the actor is expressing touch the audience in reason that the video has everything to keep the audience captivated with his physical attraction(6packs), protective (anxious) and the dance part also involve the audience to learn and dance on it. the main location is under the rain with a low lightning this made the clip even more interesting and emotional by finding it romantic and at active at the same time.
Extension "ways of seeing"
Beyonce ft Jay- Z: Upgrade U
Within this video we can connote the sense of sexual and attractive theme of the music. The main singer have load of input in the song as she is eye catching with gold and white as the main colour used for her props and custom in her mise en scene. A sexy and attracting body language with a pretty face help the target audience to be captivated by the artist. Beyonce the main artist move on the floor, doing sexy dancings and play with the camera in the water for instance reinforce the male gaza theory that women are used as object. " Bling bling " may be the right world to connote the sense of the video which perfectly match with the video name (upgrade). Gold is everywhere and this give to the music video a posh, chic and elegant atmosphere. The fact that there's only one women with 5 boys show that she's the centre of all attentions. The featuring with Jay-Z is interesting as the audience have a different way of seeing because of beyonce rapping imitation show a different way of seeing to the audience. This video have been extremely creative due to the method they demonstrate the theme to the target audience. the ways of seeing is totally different to an other video but this is really interesting as the audience can develop another understanding of the videos.
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