FINAL PRODUCTS

DIGIPAK

MAGAZINE COVER

MUSIC VIDEO 

Weekly focus editing and evaluating 4

Evaluation 

The evaluation of all the progress I have mad so far is not really considerable. During this period of time I have been able to plan questions that I could potentially ask to the audience. When available and finish to complete my coursework I found people to first listen to the music, than people to watch the music video with the digipack and talk about how they find it and how they can relate to the song. I found interesting the answer given by the audience and each point of view as it gave me highlight on thing that I should improve the next time I am doing another production.  Some changes have been made to suit the synergy of all products.

 We slightly made some changes on our media music video to conform (synergy) to the music video and to make sure that it wouldn't be too much. i rally like the juxtaposition of each pictures with the lyrics for instance the wings on the digipak are related to the woman living. the changes that me and my team done have been successful because the audience was able to relate to it.  The point of view of the audience was really interesting to me as they help me to find some issue and improvement i could of have done.

these two pictures below shows the improvement i have made over the time

Evaluation Part 5 How did you use new media technologies in research, planning, construction and evaluation stage?

Technology in research, planning, construction and evaluation stage

Introduction: within this last part i am going to explain how new media technologies were deployed at each stage and i will also evaluate the effectiveness skills i developed for that part of the project.   

 With a wide range of examples I am going to express how the skills I have learnt for my music video have improved over time. The digital technologies used for my media production have been through software/ hardware/ online technology.

As software I have used final cut pro  which compare to my first year where I used low key and desaturation (black and white)and affects such as cold steal effect or 50s TV effect to reinforce the level of tension. The scrape effect used to let the target audience meditate about the actions in the thriller opening title sequence. A specific font have been used to make my video even more scary and to create enigma (red Scarlett song and the black ground squares at the 1:47 min) I wanted to conform to some code and convention of thriller movies.

This year I have been able to play more with the effects and incorporate green screen which was suitable to the genre of the music video me and members of my team decide to do. In year 13 I built more confidence due to the level of experience I gain from last year and this year.

Blogger this year was the first time I have ever used this software, this software help me to organise my work and analyse my work and searching information of online usual. The use of blogger is much easier, quicker and has a wider variety of choices. As well as blogger monkey survey were not part of my course work but when I arrive to the year thirteen the teacher introduced us to monkey survey  which gave us the ability to gather information and opinion from external individuals. In addition to this one of the best professional software that I could use is Photoshop. I have been introduce to Photoshop in year 12 but my new teacher this year showed us the Photoshop were I edit the digipak and cover magazine. The Photoshop enable me to edit change and create a font and incorporate writing in it.

A commonly hardware use last year and this year is the mac computer where I have done the main source of editing, same as in year 12 I have been able to do more things with different effect and transition. The only new element that I have incorporated within this music video (in year 13) is the use of green screen which gave a different point of view from my target audience.

Hardware such as digital camera have been obviously use to film and to give me the ability to get many shoot and angle for my music video which enable me to edit in a better and professional way.

YouTube as an online technology help me to research, find examples or analyse ideas in year 12 adding to that in year 13 I have been able to research some music video which will conform to all the convention I have founded in music videos. On top of that after all the research and evaluation made after creating my account I had the ability to upload all evaluation and feedback I made on to YouTube to upload it on to my blogger.

Facebook an online technology have been suggest by my teacher to ask question about external people point of view however due to the fact that my friends from Facebook speak French it would be difficult for the reader to understand and know what their points of view were.

Evaluation Part 4 What did you learned from your audience feedback

What did you learnt from your audience feed back?

The part four of the evaluation will enable me to analyse and evaluate from the feedback that have been given by the audience.  The following answers will be mainly inspired and addressed from the target audience feedback. Me and the team members of my team have purposely decided to use a variety of ethnicity to ensure that all areas are covers and feedback are clear and helpful to our video to have an in depth recommendation (chines female, black male, black African female and Somalian female).

From the feedback of our target audience I believe that it was extremely important for the target audience to know first genre and the theme of the song as it let the audience know and think about how they may potentially be attracted. In overall yes I do personally think that we reached our target audience age 14 to 21 expectations from the video and the want that the target audience had from this type of video. As seen the first video was the song and the feedback of our audience to analyse and gives us their point of view about the song. From our research the target audience was supposed to be black young individual mostly targeted females, and as expected the people who were more reactive about the music video were black individual. 

What di you include to appeal your target audience?

Mise en scene, Cigar, Heels, Make up, Pretty girls, Jewellery, Clothes

 A variety of props and element have been taken for real, this conform to the start as a personality theory as i tried to conform to all convention present in r&b music videos.  My target audience will appeal mostly on luxury elements they see on video therefore the reason why i have decide to use the gold colour as it emphasis the embellishment of the music video. I thought that he cigar was a great idea to include at the start of my music video because it reinforce the the level upper class that the character is at. this also can attract the prospective target audience. Pretty and sexy females are used to meet the audience expectationn, the theory of Laura Muvler will reinforce the fact that in r&b music video female are taken for sexual object sometime not intelligent and with an negative purpose. The red colour was the best and suitable colours for the female as it connote the sens of romance love and passion she is playing.jewellery are object that i played with as it is present in majority of media clip video.

Using quotes from the video to show how it appealed them.

In the first evaluation about the video itself the target audience gave interesting and personal point of view, they also give recommendation of how and why this specific sound and music video have impact on their life. the use of the sub genre put a storyline to the target audience mind which is able to feel the emotion and relate somehow to the song.

Black male: good balance between those two type of lyrics ( rap and R&B)

Black female: the beat was nice it was catchy and R&B really good

Somalian female: as a young girl age you can relate to the situation as the story line is interesting.

the next target audience after viewing the music video that me and members of my team done, to gave their point of view and highlight specific area to denote and relate to the convention of others R&B music video, helped us to ensure that all area and improvement of idea would be made.

The audience after seen my music video find it really nice because I incorporate attractive women and the music video was well structured. The audience like the fact that I have included specific props such as cigar and the mix between the green screen and the storyline because it made the video even more realistic. As the two group of people I have interviewed find the video in overall attractive it shows that they are part of the target audience and watch this type of music video.

Black females: I like the effect and the way it merge together/ I like the accessories and the costume you use as it shows to the audience the character of the girl

Black male : I like the affects because everything merge well and were well composed/ I liked the story line because it give a meaning to the lyrics.

With which song can you relate this music video? Black males: I would say drake because the protagonist talks about his love life and express his feelings.

In overall the audience male or female liked and thought that I was successful with the affects that I have used as we could see that it was not perfect and professional but the affect made enhance the level of skills I had. As well as the effect the audience liked the synergy between the green screen and the storyline as it merge really well.

However the audience element that were unsuccessful and that I could potentially improve. The first improvement that I could of done in an professional way was the fact that I should use the tripod in every filming because some shoot that i took were unprofessional because we could see the camera shaking. Another drawback was the storyline because the target audience got confused about the story line as many character were in it and the presence of the gold digger should be more reinforce by her actions by doing worse action do show that she dominated the protagonist.

Audience feedback

Evaluation part 3 - How effective is the combination of your main product and ancillary texts?

Combination of my main product and ancillary texts

Introduction:

Within this short essay i will be able to express the purpose and relation between the three product that me and my group have produce.  Many points such as the style use as mise en scene, the props, the synergy , the representation of the artist and the themes that i decide to use to ensure that it will relate to the lyrics of the song and the audience expectation.

As noticed on the digipak the main colour we used are black to represent ( classy and elegant to let the red and gold colours stand out ), red (to connote the sense of romance and passion that this narrative have ) and gold ( which signifys' in this video "bling bling" with the gold digger on your right ). These colours play a huge role on the audience eyes and relate to the meaning of the lyrics. This conform to David Bordwell theory " any theme may appear in any genre" simply because this r&b video is a sub-genre with rap lyrics. the theme mainly expressed  love/ romance/ passion/ lost emotion/ revenge and sex. The red colour reflect the character feelings ( in love, passion and romance) but also links to the women, as we are able to see that she is the one wearing a red dress and pushing him away. The majority of the digipak and the cover magazine relate to the video due to the colour used within the costumes the make up or even the font. The red colour reinforce the branding sense of the synergy because every colour have the same meaning and can relate to each other.  The gold colour also connote wealth and success and let the target audience aware that the music video will be catchy, throughout the gold back ground I used and the gold writing I have used within my digipak and my cover magazine. The synergy between the three  products merge really well as the audience is able to denote each character role and purpose through the storyline, on top of that the fact that the facial expression of the artist is straight with no smile can express the emotion he feels for instance seeing him on the digipak and the cover magazine with the face looking at the ground can let the target audience aware on how the protagonist feels about love and his disappointment or broken heart.

Font and style

The following  pictures are a method to meet the target audience expectation. As well as the picture i believe that the font and the style of the writing must suit the target audience expectation as it will conform to the RNB music video convention. The "ride for me"font as shown below is in italic in white with a gold and fantasist back ground. This is the first image that come to the screen and i believe Thought others R&B music video that i have watch that it suit the convention and the way the music video should start as it is due catching and "bling bling".  Jewellers are conventions used for R&B videos to  in a way create a fantasist and dreamy atmosphere that people are not usually not able to see. I am totally agree with the G Altman 1999 theory which is (set of pleasure) because thought this music video you can awake emotional pleasure coming from the video. In the video that i have created similar to an R&B video i wanted to awake the emotional and visceral pleasure with strong emotions such as pitiful, meaningful, anticipation, empathise from the audience, escapism and entertainment. The gold effect within the music video that i have done suit well the main protagonist who is considered as a wealthy and successful person. The music video of Beyonce and Jay z (upgraded) is a great example to take into consideration as it is eye catching and the audience will be captivated by all these gold element which make more sense with the actors acting.

props and accessories  

The cigar in my music video have been taken from the idea of letting my target audience known that the character is wealthy and has money. The idea of using a cigar mainly came from R. KELLY & USHER "same girl" song , i thought it was a great idea to use this code of the convention as it reinforce the visual expectation of the spectators. The heels are also elements that can express the character of the protagonist desire for instance the fact that the women clothe and appearance (extravagance)show to the target audience how comfortable the protagonist is  and what type of women he is physically attracted by.

The men personality thought the protagonist costume and props will have an impact on his personality as well as the female character which reflect the protagonist attraction and wants (pretty, attractive and expensive clothe LOUIS VUITTON t-shirt)to the sensation it want to let show. money care and all physical element which might potentially attract the audience.

                                                              I would like also to let know that my music video does not conform to the AUTEUR theory because i did not tried to have and incorporate my own style  like Hitchcock, Fincher and Meadows have done. I tried to relate with all convention theory that i know to help my music video realistic, the character having a cigar can also show what type of audience he wanted to be appealing to. The three pictures below emphasis the R&B music video where they constantly like showing off and express how wealthy they are. A good example will be the the featuring between usher and R- Kelly bellow.

The other character an attractive female conform to all convention seen and studied in class regarding the fact that women are considerate as sexual object but also as main reason of heart broken (male gaze theory)

In order to relate to most of the conventions I have used, I believe that related to the repetition and difference theory more repetition have been made to follow the convention and attract the audience who doesn't except the twist at the end.

In order to relate to the song i have used several key props. To also ensure that the target audience will be captivated it is to known that the music sound is related to a story line. The gold watch is a representation of the principal  important protagonist life and purpose toward the woman. As previously said the gold connote the fact that Ratlin the main characters is wealthy and successful. This also shows why the woman who's wearing red  which connote the passion from the singer and dangerous to the audience. it also what does the woman  really want from the protagonist  which is his money and physical asset. This specific shoots shows to the audience the purpose of the woman in the life of the character.



I have decided to highlight how the woman who became "the gold tiger" change other time. The first picture on your right  which is a medium shoot of the character putting on a red lip stick. This red lips is called (diva) and we wanted to express her personality and her attitude through the costume and make up she wore. Divas are extravagant and only think about themselves by using other individual as games.Compare to the first picture on your left the second picture taken in white and black is present to express the fact that this image was taken in the past and that the woman looked completely different compare to now. She looked simple without to much make up and smiling. This show that she change and her personality has change a lot over the time, she could potentially be taken as a manipulative woman.  

The close shoot above have been taken to set the protagonist character and present him to the target audience. In every shoot like we can see the protagonist never smile and seems sad, from his facial expression we can see how disappointed the character feels about this situation. Related to the repetition and difference theory we are able to notice that the attitude from the characters is a bit different to normal music video where the rich man changes women like socks, this time the man feels betray and heart broken.

And finally below is the a students who saw all the three product that i have done and talk about how it found it.