Richard Dyer's "star theory"

Stars as constructions

Stars as construction is a way to describe an artist evolution within a transformation to attract a specific target audience. For example one direction group band who have won from the X factor show, all costumes attitude that the one direction group band must have is check to ensure that it won't in any way affect their reputation. For example as we could have notice the one direction girlfriends are not that much known in order to have no impact on their professional carrier. Because the target audience of  the group band is teenage girls the each member of the group will wear special clothes to satisfy the target audience expectation. Simon Cowell's label SYCO have create and arrange the group band to become superstars.

Stars as product

This title signifies how some celebrities are taken as product to make money and bring profit to the company. With any kind of action such as music sales or from merchandise. Stars as product are taken to fill in the gap in the market depending of the genre or the personality that it may bring to the market. The company will try to touch the largest audience and make sure that their target audience are satisfied. In conclusion i suppose that the start considerate as a product is present within the market just for a short period of time in order to be used and to be sold. A good example may be Rihanna who have been in a market for long but still can be replacing by another young, sexy and extravagant artist by the time she will be uninteresting to her target audience anymore.

Stars as embodiment of ideologies and cultures

A star as ideology is what you are believe in relate to the culture, the first person you think about when you say a genre of music or a period of time. An ideology can be a trend copied by the social media such as twitter or fans with fashion trend. My chosen star is Michael Jackson how had a huge impact on the pop industry. Mikael Jackson start with a group band in Las Vegas, this group had a different target audience compare when he decide to sing alone.  The image of this artist has completely change because his audience as change. He bring a new fashion trend to suit the audience appeal but also express it point of view relate to the politic situation and worlds crisis. Michael Jackson had a huge impact of the fashion retail and hair style. He attract the audience in the way that he could touch and use everything to sale it product. With his extravagant and colourful cloth, Michael Jackson had a powerful impact on the population. I personally think that the way it express it point of view with meaningful and captivating props or mise en scene bring meaningful lyric to the song which made him becoming "the king of pop".

Stars as personalities

This symbolise a star which is known to have the advantage to connect with their target audience. The stars as personalities help to differentiate yourself from the genre in reason that the audience with define a personality from the singer and have other point of view when relating to them. I suppose that star as personality is a really difficult image to have because has singer the industry you working with must want you to have another style relate to the target audience they want to touch. These two celebrities have a different target audience however they arrived to come out the genre system by building a character which most of the time influence their audience.

For example Beyoncé have a wide range of audience due to the fact that she have a variety of song which can be provocative and captivating for the audience but she can also use her voice and meaningful word that will touch another part of her target audience. Her personality can be demonstrated within several of her video that's the reason why she is respected within their industry. Adel his renown for her amazing voice without any need to rely on her physical appearance she's respect for the level of her quality voice.